Pakistan Key Figures
January 2021 Digital Statistics for Pakistan
Population
233.0m Total Population with 37.3% urbanization
+2.0% (4.3m) Jan 2021 vs Jan 2020
48.5% Female Population
51.5% Male Population
22.9 Media age across Pakistan
69.4% Population aged 13 and above
59.3% Population aged 18 and above
58.9% Population aged 16 to 64
Mobiles
173.2m Mobile Connections vs population 77.7%
+4.2% (6.9m) Jan 2021 vs Jan 2020
99.1% Social Media Users accessing via mobile device
78.3% Share of Web Traffic on mobile phones
96.1% Pre-Paid Connections
3.9% Post-Paid Connections
51.6% Broadband Connections
Internet
61.34m Internet users vs population 27.5%
+21.0% (11m) Jan 2021 vs Jan 2020
61.34m Total number of internet users (any device)
21.0% Annual change in number of internet users
Social Media
46.0m Active Social Media Users vs population 20.6%
+24.3% (9m) Jan 2021 vs Jan 2020
45.59m Social Media users accessing via mobile phones
40.0m Potential Reach via adverts
25.8% Potential audience compared to total population aged 13+
2.6% Qtr-on-Qtr change in advertising reach
19.7% Female audience
80.3% Male audience
YouTube
36.1m Potential Reach using adverts
21.4% Potential audience compared to total population aged 18+
31.3% Female audience
68.7% Male audience
110m Potential Reach via adverts
7.1% Potential audience compared to total population aged 13+
13.4% Qtr-on-Qtr change in advertising reach
33.0% Female audience
67.0% Male audience
6.80m Potential Reach via adverts
5.1% Potential audience compared to total population aged 18+
3.0% Qtr-on-Qtr change in advertising reach
21.7% Female audience
78.3% Male audience
SnapChat
11.10m Potential Reach via adverts
7.2% Potential audience compared to total population aged 13+
35.4% Qtr-on-Qtr change in advertising reach
37.7% Female audience
59.4% Male audience
2.10m Potential Reach via adverts
1.4% Potential audience compared to total population aged 13+
-4.5% Qtr-on-Qtr change in advertising reach
11.8% Female audience
88.2% Male audience
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